Supporter Insight - Foundation level

Service Description

Supporter insight is information that helps an organisation to learn about their supporters. For instance, how they feel about you, their preferred ways to interact, their favourite ways of supporting you and why they do so. Understanding their behaviours and attitudes will help you to deepen trust and your relationship over time, ensuring they feel valued while you work together to grow your organisation's impact. In an era of ever-rising consumer expectations, supporter insight is no longer a luxury but a necessity – and not just for large organisations. The aim of this practical session is to demystify what lies beneath really knowing your supporter, making insight accessible to all charitable organisations. With acquisition costs on the rise, you can’t afford not to maximise lifetime value – how can you drive loyalty if you don’t know who you’re talking to? Your data is your donor… so show it some love! Buckle up and prepare to get excited to lay the foundation for your supporter engagement. Training focus • Supporter Insight – what is that anyway & why is it important? • Market research – intro to qualitative & quantitative approaches • Donor behaviour & attitudes – what do we already know? • KPIs & Reporting – some basic concepts to get you started • Actionable outcomes – what next? Learning outcomes • Understanding of value of insight & how to articulate to stakeholders • Basics of survey and discussion guide design that doesn’t cost the earth • Understanding of reporting frameworks and key definitions • How to put insight into action – evidence-based engagement